Tuesday, April 9, 2013

Blog 4/9/13


Bruce Sterling’s “Meet the Spime” article seriously blows my mind. I was super confused when I was first reading, but it totally makes sense towards the end. It’s something I truly never even thought about. This section out of that whole article was the one that fascinated me the most because my friends and I are avid wine drinkers; and I never would have even thought about this.

“For instance, when I described that “bottle of wine” a while ago, everybody presumably knew that I meant a particular, coherent object. Yet that “bottle of wine” was a momentary congelation of material and energy flows. It has now become nameless, but it remains a process, still pre-bottle and post-bottle underway and mostly unknowable to me. That “bottle of wine” was once sunlight on Italian earth, lakes of grape juice, yeast in fermentation tanks, wood pulp for the label, colored inks, cork from Spain or maybe Portugal, plus a Californian grocery chain reacting to consumer trends and stocking a brand with some shelf appeal. Then I found it, bought it and consumed it. It continued as a dissociated flow of recyclable glass, consumed paper, hydrating fluids and a narcotic in my bloodstream, long since metabolized. When I bought that “bottle of wine” I was also financing a situation that names and defines those complex flows as a “bottle of wine”—a technosocial set-up that allows me to interact with that object as a consumer item first and only, blindly uninvolved with its extensive history as pre-bottle and post-bottle. Buying and drinking it was my own business, and the rest of it is none of my business. How much of that business ought to be mine?”

I especially didn’t realize this was barcoding. I know barcodes exist because that’s how we scan products to inventory and for pricing. That’s also how we keep track of our inventory and how we ring up products for customers to buy, but while I was reading the passage about wine the word barcode didn’t even pop into my head. I definitely didn’t think of autonomy. I’m not even sure I 100% know what autonomy is or how it relates to barcoding. Here are a couple of links describing autonomy and barcoding:





1 comment:

  1. Yeah with almost every reading I am confused at first, but when we are in class and I gett other perspectives I thing start to piece together. As far as spimes, the idea of some of the aspects of the spime have been used. Products such as Nike+ products and today's QR codes. This article may seem old because it is a bit outdated but the ideas behind what the potential of spimes are interesting. I would like to see what they can and will do with these types of technology in the near future.

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